Established in 1930, Lafuma is the quintessential outdoors and travel brand. Passionate about nature and the wide-open wilderness, it strives to provide enjoyment and comfort for the greatest number. Naturally adventurous, Lafuma loves to discover new spaces in a sharing, eco-friendly atmosphere. To safeguard its beautiful playground, it has always been attuned to eco-responsibility, and its employees naturally embrace this mindset. Every year, the brand co-runs the “Mer de Glace Clean-up” day, a civic-minded operation on the mythical site of France’s largest glacier, which has already seen 15 tons of rubbish collected.